Tag Archives: agricultural technology

12 Nov 2021

How farmers can create more robust crop marketing plans

Benjamin Franklin once said; “If you fail to plan, you are planning to fail.” While he probably was not referring to crop price risk management, not understanding how to create more robust crop marketing plans can lead to a disaster.

Unpredictable weather conditions, exchange rate fluctuations and other factors create a lot of uncertainty. When the future is uncertain, Rosenhead et al. (1972) suggested a concept of robust decision-making. It simply means that if there is a best-case value and a worse value for a variable in your crop marketing plan, rather choose the worse value.

Examples of best-case values leading to a disaster…

  • Your deliverable harvest during the pre-harvest period was too high, and your final harvest yield or the crop’s grading is worse than expected. You committed more to fixed delivery contracts than you can deliver, and now you are forced to buy in crop at a loss just to honour your contracts.
  • During the pre-harvest period, you made your planned harvest yield too high and now your final harvest yield is lower. This lowering of your harvest yield results in a lower profitability of all the transactions you did before harvest, which can be very disappointing.

Thus, the best crop marketing plans can still fail if the variables you use are not robust enough. With a more robust approach CropsProfit can create value by guiding you towards more safe and profitable transactions. When you now get an instruction to do a transaction it really means business!

Suppose you were using a more robust approach with your planned harvest yield, and now the final harvest yield is higher. This increase in harvest yield will result in a higher profitability of all the transactions you did before harvest, creating a pleasant surprise.

Here are important variables in CropsProfit and how to approach each of them to create more robust crop marketing plans:

1. Break-even cost

Find out more about what break-even cost is.

2. Deliverable harvest

More about what your deliverable harvest is here.

3. Harvest Yield

Learn about how to estimate your harvest yield.

harvest yield

4. Put options

Read about how put options work and what good opportunities they might present.

5. Profit goals

Here are some helpful tips about how to set your profit goals.

There are limits to how robust crop marketing plans can be, and at some point, you will be pricing yourself out of the market by being less profitable than the average crop farmer. This means that the market price will seldom be high enough for you to do profitable transactions.

Reference

Rosenhead, M. J., Elton, M., & Gupta, S. K. (1972). Robustness and optimality as criteria for strategic decisions. Operational Research Quarterly, 23(4), 413–430. CrossRefGoogle Scholar

01 Sep 2021

How are precision farming consultants building more profitable relationships?

You are already lowering your customer’s production risk with your precision farming expertise. Take the next step to help lower their price risk as well.

But what if I told you, there’s a whole new way to add value for your clients, regardless of how busy they keep you in your primary job functions?

 

All too often, farmers prefer to focus on their role as producers much more than the multi-faceted role of being a successful business manager. Precision farming consultants are well-respected among farmers for helping them fulfil their role as a producer,  and are now enabled to use that rapport to add even more value.

Leading precision farming consultants are taking the next step towards increasing their customers’ lifetime value by using the new CropsProfit platform!

What is CropsProfit?

CropsProfit is an easy and reliable mobile cloud platform; a safe place where you and your customers can create crop marketing plans as a team. When the market price changes over the season and you are able to reach your Profit Goals, CropsProfit’s algorithm will indicate transactions that are based on the details of your crop marketing plan.

 

CropsProfit is the digital home for all things productive, allowing team members to input data and increase profitability together!

 

Why CropsProfit could be considered a precision farming technology?

Just like your partnership and precision technologies help farmers make the right production related decisions, CropsProfit helps teams make better crop pricing decisions with your precision data.

 

Create teams with each of your customers. As a member on each team, you can now manage your own portfolio of customers. Use each team’s free 30-day trial to help them get started.

Learn more about CropsProfit by clicking on the banner below:

New call-to-action
21 Jul 2021

New agriculture technology in modern crop farming: 6 trends to get onboard with

The modern world is evolving at a rapid rate through innovative technology and the agricultural sector is certainly no exception. Some changes are born purely out of innovation in the pursuit of improving efficiency and effectiveness, while others are driven by challenges in the modern world. Rising costs of supplies and a shortage of labour changes in consumer preferences for transparency and sustainability are also contributing factors.

This blog aims to highlight some of these key changes and offer insight into how you can get ahead of the curve…

1. Farm automation

We’re no strangers to smart farming technology that automates parts of the production cycle. Now in the new 20’s – we’re taking things to the next level. From more advanced drones to autonomous tractors, robotic harvesters, and automatic robots for seeding and watering – we’re seeing a brave, capital intensive new world unfolding!

 

In light of this, it’s important to keep in mind the other ways efficiency and profitability can be improved (discussed later in the blog) because nowadays, farmers need to stay informed in order to gain more insight to start benefiting from the above-mentioned technology.

 

One must also be cautious not to adopt new technology because it is new. One must be able to clearly understand the benefits and the costs of new technologies like farm automation.

2. Genetic editing

Let’s go back in time to 2015 for a second and imagine someone was telling you that next year it will be possible to buy a kit that allows anyone to precisely remove, add, or alter sections of DNA sequences. Would you have believed them?

 

Well, it’s true. Not only are GMO’s (like them or not) making it possible for us to cope with rising population figures with higher harvest yields, now CRISPR-Cas9 allows us to micro-manage DNA of our own too. But yes, gene editing is a highly specialised skill and in fact, it gets very risky when it ends up in the wrong hands. It’s possible that entire ecosystems will be negatively impacted by one small, regrettable change…

 

For us everyday farmers, gene editing is a trend to research and stay on top of. If a new, tested version of one of our crops is released into the market tomorrow, we might want to know about it!

3. Precision agriculture

It is now possible to control more variables of crop farming such as soil chemistry, moisture levels, pest stress and micro-climates. Modern precision farming advice provides farmers with more accurate insight for increasing efficiency and sustainability of crop yields and managing costs better.   As it turns out, the emerging new generation of farmers are attracted to faster, more flexible ways to systematically maximise crop yields.   In addition to the usual technology and techniques precision farming consultants use (drones, chemical soil tests, etc.), there is now a new software for creating personalised crop marketing plans that reduce a crop’s marketing price risk and enable better collaboration between precision consultants and farmers. But more on this later.

4. Big data

With global food demand set to surge almost twofold by 2050, it will be important for farmers and agricultural suppliers to harness data and innovation to improve productivity.

 

Forecasters at Markets and Markets project that the global agriculture analytics market will spike from $585 million in 2018 to $1.236 billion in 2023 – an increase of more than 110 per cent. What’s fuelling the demand?

 

The benefits of harnessing big data:

  • Precision data boosts productivity through effective resource management
  • Identify good business opportunities (keep your finger on the pulse)
  • Environmental challenges are more easily tackled with data-driven insights
  • Better supply chain management through more accurate information on the sector.

5. Innovative software and AI

As fancy as ‘Innovative software and AI’ sounds, it’s actually one of the easiest trends to get on board with!

 

Whether we’re actively aware of it or not, we actually use AI every day. From Google’s AI-powered predictions to the autopilot settings on the aeroplanes we use to travel – AI is becoming more and more common in daily life and specific in more niche-use cases.

 

CropsProfit helps you to create your own crop marketing plans through easy-to-use digital infrastructure to simplify the marketing side of running a successful crop farming business. See clear visuals of pricing strategies in relation to live crop market prices and easily collaborate with family and advisors.

 

Increasing profitability over the long-term is the primary goal for all producers, as well as your advisors (Financiers, Traders, Precision Farming Consultants). Now there’s an easy way to do this, and it’s an application called CropsProfit.

 

Farming happens to be one of these use cases! Examples include driverless tractors navigating your fields and Knowa (CropsProfit’s AI), a chatbot whose intelligence is improving every day. He’s happy to assist you with your questions and point you in the right direction!

 

6. Harness the power of mobile cloud computing

According to experts, mobile computing was not really a part of our past, but it will dominate our future.[1, p. 3] Having access to the power of cloud computing while moving around will dramatically increase your freedom and productivity – less time will be spent sitting behind a desk.

 

The platform business model connects all participants in value chains through technology into interactive electronic ecosystems, Airbnb and John Deere are good examples. This trend is picking up the pace and already in 2014, three of the world’s five largest firms as measured by market capitalization – Apple, Google, and Microsoft – all run platform business models. [2]

 

With CropsProfit being an easy and reliable mobile cloud platform, any changes made by any team members are updated in real time. Everyone on the team stays up-to-date with the latest changes.

 

On CropsProfit, processing and data storage is not done on your mobile device, which puts the immense cloud computing power at your fingertips, while being available wherever you go! If your mobile device is damaged or lost, your data is still safe.

 

We recommend you download our eBook below, which not only explains things visually but also points to real results the platform has helped farmers achieve:

 

New call-to-action

Reference list

  1. Blasingame, J. (2018) Mobile computing will dominate your future. The Small Business Advocate, Retrieved from https://m.smallbusinessadvocate.com/small-business-article/mobile-computing-will-dominate-your-future-3240
  2. Parker, G.G., Van Alstyne, M., W., & Choudary, S., P. (2016). Platform Revolution, W.W. Nortin & Company, Inc., United States of America, New York, ISBN 978-0-393-35435-5 pbk.
07 Jul 2021

Will a crop marketing team help improve my profitability?

We’ve all heard the saying ‘2+2 = 5’, which essentially defines the word synergy.

But how does this apply to crop farming and the management of a crop marketing team more specifically? Let’s find out…

The Facts:

Groups of 3 – 5 perform better than individuals

This stems from the fact that groups of 3, 4, and 5 perform better than the best of an equivalent number of individuals. A powerful statement when you think about it. [1]

Easier access to specialised marketing skills

Larger farming operations already have more human capital resources with specialised skills, this enables them to adopt more complex forward pricing methods. A team approach will not only complement the larger farms but also empower the smaller farms to have easier access to specialised marketing skills. [2]

4 – 5 team members are enough

According to research optimal satisfaction with team size is found between four and five members. This indicates that smaller team sizes are more preferable, small teams with 4 – 5 team members are enough. [3]

New ideas not considered

Daily collaboration with specialists will mean better decision making and increased profitability. Having trusted partners to gut-check plans can be invaluable, because there may be ideas and technicalities not considered. [4]

Improved communication

The ability of a producer to create and interact with a team of trusted business partners for his farm is important. Analysis of historical margins allows collaborating producers and lenders to set up marketing strategies to reach the desired profit goal more effectively. [5]

Collaborate and gain a competitive advantage

Forget the days of tiring paperwork and stressing over whether you’ve done your crop marketing calculations accurately: With CropsProfit in your pocket, you now have a digital hub that’s been custom-designed for farmers and partners to improve marketing effectiveness and profitability.


CropsProfit captures relevant data about a season or transaction, interacts with live market price fluctuations and advises on recommended next steps. It also allows you to easily run simulations for the purpose of improving decision making by learning from past mistakes and gaining confidence for the future. Team members can create their own test seasons and use their simulations to verify the success of specific approaches, functioning as a home base for collaboration.


Now your trusted advisors can be invited to join your CropsProfit team and quickly get a clear picture of your current situation to offer more beneficial advice. From Financiers and traders to portfolio managers and precision farming consultants – all can be welcomed to your team for the benefits of synergy to be realised. Considering that there is only one paid team member at a given time on a CropsProfit team – the platform also allows you to share the cost through a feature allowing one to pass on the subscription freely to other team members.


So yes, being part of a well-constructed team will most definitely improve your profitability.


Perhaps invite your close family members on the app and give them an outlet to add real value. The possibilities for collaboration are amazing on CropsProfit!

Remember, 2+2 = 5, and if you’d like to learn more about CropsProfit, download the eBook by clicking on the button below, then download the app and you’ll get your first 30 days of full access for free!

 

New call-to-action

Reference list

  1. Laughlin, P. R., Hatch, E. C., Silver, S., & Boh, L. (2006). Groups Perform Better Than the Best Individuals on Letters-to-Numbers Problems: Effects of Group Size, Journal of Personality and Social Psychology, 2006, Vol. 90, No. 4, pp. 644-651. doi: 10.1037/0022-3514.90.4.644
  2. Jordaan, H., & Grove, B. (2007). Factors Affecting Maize Producers Adoption of Forward Pricing in Risk Management: The Case of Vaalharts. Agrekon: Agricultural Economics Research, Policy and Practice in Southern Africa, Vol. 46, No. 4, 548-565.
  3. Hackman, J. R., & Vidmar, N. (1970). Effects of Size and Task Type on Group Performance and Member Reactions, American Sociological Association, Vol. 33, No. 1 (Mar., 1970), pp. 37-54. Retrieved from
  4. Schafer, S. (2016). Cash In With a Well Written Commodity Marketing Plan, Agweb Farm Journal, 02:52PM Nov30, 2016, Retrieved from Agweb.com/article/cash-in-with-a-well-written-commodity-marketing-plan-NAA-sara-schafer.
  5. Roberts, D., & Mc Fadden, S. (2010). Lean Hogs Hedge Model and Crush Margin Calculator, AgStar Scholar Research Project, Department of Applied Economics, University of Minnesota. Retrieved from https://www.apec.umn.edu/sites/apec.umn.edu/files/lean-hogs-hedge-model-and-crush-margin-calculator.pdf
23 Jun 2021

9 Requirements for successful crop marketing plans

1. Have a plan in place

Fear and greed are powerful emotions. They will affect your decisions and a solid plan is the only effective weapon against them. A well structured, personalised crop marketing plan gives the user more security and the feeling of operating a viable and competitive business. [1,2]

2. Address your uniqueness

Crop marketing plans should also account for the different production and hedging approaches that differ between geographic areas.

It is also important to account for the fact that no two farmers are the same and that their crop marketing plans must accommodate this uniqueness. [3]

There is no exact formula, but there is a smart framework of guiding principles and digital tools CropsProfit utilises and you can read more about in part 2 of this topic called why build personalised crop marketing plans with CropsProfit?

3. Account for each season’s variables

“Marketing plans are a crucial part of grain production. Farmers should ensure that whatever plan they decide on at least covers production costs.” [8, p.25]

Every season’s basis delivery differential should be easy to change and the profit recalculated. Post-harvest a crop’s storage cost also automatically be taken into account and exit instructions should be based on reaching the season’s profit goals while taking the added storage costs into account. Displaying this graphically will go a long way to help visualise the impact of storage costs. 

A marketing plan is therefore a proactive strategy to price your crops effectively. A proper pricing strategy must therefore consider amongst other things your profit goals., break-even cost, basis delivery differential, storage cost, anticipated harvest yield, and appetite for risk.

4. Apply marketing principles

“More research and educational efforts are needed with respect as to how much to contract, which type of contract to use, and to identify the frequency of contracting.” [4, p. 562]

For a crop marketing plan to be successful, it is important to practically apply the principles of how much to contract (position sizing), frequency of contracting (marketing cycles), certain and uncertain harvest marketing instruments into a crop marketing plan.

You can read more about effective contracting in part 2 of this topic called why build personalised crop marketing plans with CropsProfit?

5. Know when the market is offering a profit

Linking an up-to-date crop marketing plan to live market process makes you better informed as to when you’ll reach your profit goals and can hedge (sell) some of your crop. [35]

6. Get outside inputs

The ability for a producer to create and interact with a team of trusted partners for his farm is important, even producers and lenders can also work together. [5, 6]

To improve farmer’s marketing management skills a team’s approach will better enable farmers to interact with committed marketing experts on a daily basis. This can lead to more informed decisions and increased profitability for all the participants in a team. [7]

Larger farming operations already have more human capital resources with specialised skills, this enables them to adopt more complex forward pricing methods. A more structured teams approach will not only complement the larger farms but also empower the smaller farms to have easier access to specialised marketing skills. [4]

7. Good reporting

Reports to properly measure the performance each season between seasons, compare actual decisions to simulations, compare different crops and benchmark a farmer’s own performance against other anonymous farmer groups should be available. [5]

8. Incorporate pre-harvest pricing

In the pre-harvest period, there is a lot of uncertainty about what the final harvest yield will be, therefore the reluctance to do pricing. Simplifying the pricing process in this period and using the correct marketing tools are important factors. [2]

Having a realistic crop marketing plan in place during this pre-harvesting pricing period can alert you to profitable marketing opportunities, this can add enormous profits to your farming business.

9. A clear exit strategy

Exit instructions should be based on reaching the crop marketing plan’s preset profit goals for that season. [2]

In order to have an exit strategy that works a good marketing plan must help you to have clear exit rules in place when a situation in the market presents itself. This makes it much easier because you know when you reached your profit goal, you know how much to sell, at what price, and when.

Uncover the value of CropProfit in more detail by downloading the eBook below:

 

New call-to-action

 

Reference list

  1. Nyman, R. (2015). Farmers preferred end-values related to their use of forward contract, Swedish University of Agricultural Sciences, Department of Economics (Master’s thesis No.  935), ISSN 1401-4084. Retrieved from http://stud.epsilon.slu.se
  2. Usset, E. (2018). Five Common Mistakes in Grain Marketing. Farmers Conference, Feb. 28 2018. Retrieved from  https://farmsmartconference.files.wordpress.com/2018/02/18fs20-ed-usset-five-common-mistakes-in-grain-marketing.pdf
  3. Ueckermann, E. M., Blignaut, J.N., Gupta, R., Raubenheimer, J. (2008). Modelling South African grain farmer’s preferences to adopt derivative contracts using discrete choice models, Agrekon: Agricultural Economics Research, Policy and Practice in Southern Africa, Vol. 47, No. 2, 222-239. doi10.1080/03031853.2008.9523798
  4. Jordaan, H., & Grove, B. (2007). Factors Affecting Maize Producers Adoption of Forward Pricing in Risk Management: The Case of Vaalharts. Agrekon: Agricultural Economics Research, Policy and Practice in Southern Africa, Vol. 46, No. 4, 548-565.
  5. Schafer, S. (2016). Cash In With a Well Written Commodity Marketing Plan, Agweb Farm Journal, 02:52PM Nov30, 2016, Retrieved from Agweb.com/article/cash-in-with-a-well-written-commodity-marketing-plan-NAA-sara-schafer.
  6. Roberts, D., & Mc Fadden, S. (2010). Lean Hogs Hedge Model and Crush Margin Calculator, AgStar Scholar Research Project, Department of Applied Economics, University of Minnesota. Retrieved from https://www.apec.umn.edu/sites/apec.umn.edu/files/lean-hogs-hedge-model-and-crush-margin-calculator.pdf
  7. Brown, A. N., Ortmann, G. F., & Darroch, M. A. G. (1999). Use of maize marketing alternatives and risk management tools by commercial maize farmers in South Africa. Agrekon: Agricultural Economic Research, Police and Practise in Southern Africa, 38(3), 275-301. doi: 10.1080/03031853.1999.9523555
  8. Coleman, A. (2017, September 5). Learn marketing mechanisms to maximise grain profits. Farmer’s Weekly. Retrieved from https://www.farmersweekly.co.za/farm-basics/how-to-business/learn-marketing-mechanisms-maximise-grain-profits/
09 Jun 2021

Why build personalised crop marketing plans with CropsProfit?

Operating a competitive and highly profitable business in this new age comes with the task of being consistently dynamic.

In light of that, let’s talk about why you should consider building personalised crop marketing plans with CropsProfit, an intuitive cloud platform…

Achieve consistently great results

When powered by CropsProfit, your personalised crop marketing plans can help you to achieve consistently great results.

Each season’s variables such as profit goals, area seeded, break-even cost, harvest yield, total expected harvest, and other factors are easy to input and transform into actionable insights. Using smart calculations, visualisations, and algorithms to indicate transactions, CropsProfit simplifies this comprehensive data into an easy to understand showcase.

Address your uniqueness

On CropsProfit, personalised crop marketing plans easily address the uniqueness of seasons, geographic areas, and farming operations.

Not only does the platform take a multitude of factors into consideration when planning a season, but it also keeps the doors open to change and re-formulates the transactional recommendations it makes based on new situations on the farm and in the market.

For example, every season’s basis delivery differential is easy to change and the profit will be recalculated.

Without the ability to experiment easily, often we don’t – and the cost of this is not learning how to improve rapidly. On CropsProfit, it’s quick and simple to experiment with the outcomes of different season variables that influence transactional timing of simulations – giving you peace of mind about your decisions.

Less stress

CropsProfit enables you to have a plan in place, this goes a long way to lowering fear and greed.

With smart planning, a proper pricing strategy must consider your financial goals, cash flow needs, price objectives, storage costs, anticipated production, and appetite for risk.

CropsProfit’s user-friendly technology allows you to input season- and transaction-related data on the app, resulting in helpful recommendations and enabling you to visualise the implications of your actions.

With CropsProfit’s guiding light, the creation (and execution) of personalised crop marketing plans instills a feeling of control and confidence to make better marketing decisions.

Teamwork

Greater potential to collaborate with a team of trusted business partners.

The app allows up to 5 team members under one subscription and this comes with many benefits. Financiers (for example) can get an overview of your season plan and costs while looking at graphs of certain and uncertain harvest in relation to market prices.

Now you can have far more productive conversations with your precision farming consultant, trader/portfolio manager, and family!

Pre-harvest pricing made easy

In the pre-harvest period, there is generally a lot of uncertainty about what the final harvest yield will be, therefore the reluctance to do pricing. Simplifying the pricing process in this period, and using the correct marketing tools are important factors. Uncertain harvest shows the size of the pre-harvest part of a season and a single variable called deliverable harvest is used to manage the size of an uncertain harvest.

CropsProfit helps simplify pre-harvest planning with a simple but powerful graphic display of the certain and uncertain harvest, profit goals in relation to the live market prices and simulations of transactions to guide decision making. Unlimited demo crop marketing plans as well as the ability to create your own historic seasons will also give you more confidence with your pre-harvest pricing strategy. With CropsProfit, you get these insights along with technology that brings simplicity to managing all the variables you need to consider.

Knowing when the market is offering a profit

This feature is at the core of the app. Integrating live market prices into every season’s crop marketing plan immediately indicates a season’s crop marketing plan’s profitability on the home screen.

To make it easy, when there are transactions to do, you will see a red dot on a season on the home screen. All of a season’s variables like break-even cost, harvest yield, cost of marketing instruments, basis delivery differential, storage cost after harvest, profit goals and more are instantly taken into account to arrive at a net profit.

Good reporting 

Being able to see where you did things right and where it went wrong is very important for the success of future crop marketing plans.

CropsProfit offers innovative reporting to view and manage each crop marketing plan:

  1. A performance table to monitor each season as it progresses. Tap on a season and then tap on the performance icon on the bottom of the screen.
  2. Graphs are accessed when you tap on a season, the red and orange dots above a season’s price graph shows where transactions were done and the green and blue lines indicate your lowest profit goals. The sold graph shows your total harvest for the season as well as how much of that harvest has been sold during the season.
  3. A compare functionality – long press on any season on the home screen. You can compare a season to itself, to other seasons of the same crop and to all crops.

** To make copies of any report just use your mobile phone’s built-in screenshot functionality.

Integrate price risk management principles

The following principles are seamlessly integrated into the CropsProfit app:

  • Which types of marketing tools to use and when?
  • How big a transaction must be? (See position sizing.) 
  • How often to do transactions? (See marketing cycles.)
  • On CropsProfit, clear exit strategies are based on reaching the preset profit goals for a season. The profit goals can also be changed at any time during a season.

Ready to get deeper insights?

Learn about the proven advantages CropsProfit offers and get your first 30 days of full-access for free when you download the app.

New call-to-action
12 May 2021

How crop farmers are maximising their profits

The business & marketing side of a crop farming business is often what causes us, farmers, the most pain in an average season.

It’s tricky managing all the variables that go into a season’s success.

Crop farmer challenges of the past:

  • Drawing up a clear crop marketing overview of the current situation
  • Planning for a successful season
  • Working out when the most profitable time to sell will be

The CropsProfit solution

From origins deeply-rooted in the farming industry, CropsProfit forms a bridge between your unique farming situation and the crop market at large.

Designed to feel familiar like the apps we use every day, CropsProfit knows that no two farms are the same – meaning you’re enabled to create truly personalised crop marketing plans interfacing with live crop prices.

Built from the ground level to improve your profitability, CropsProfit helps you plan your season for success, visualise the implications of your transactions and instantly compare it to your simulation.

Learn more from the eBook

Get the full picture of how crop farmers are maximising their profits by downloading the eBook and unlocking the app!

New call-to-action
14 Apr 2021

Your roadmap to getting started

For 30 days after you register on the CropsProfit app, you’ll get full access to all its features for free! Here are some things to do during your first month. Watch the video tutorials and click on the + signs for more information.

Discover demo crop marketing plans

Play around with unlimited demos to get a sense of how crop marketing plans work.

How to view crop marketing plans?

  • Tap on demos and you’ll see a detailed overview of a season’s crop marketing plan.
  • If you get stuck, simply ask Knowa in the top right-hand corner of your screen.

This short video shows you how to discover demos:

Create a new crop marketing plan

You can create as many as you like! Compare your own historical performance to the CropsProfit simulations.

How to do it?

  • Tap on + at the bottom of your home screen.
  • Give your new crop marketing plan a name and complete the rest of the details; the bar at the top shows your progress.
  • Once all the details have been entered, you can start managing your crop marketing plan.

This video tutorial shows you how to create a new crop marketing plan:

How to view a crop marketing plan’s details?

  • Tap on any season on the homepage and the season detail screen opens up.
  • By tapping on the pencil icon in the footer you can easily update the facts for each marketing cycle in a crop marketing plan.
  • Update any crop marketing plan’s information and then see what happens the Graphs and Performance pages.

Watch this video to find out how to view and update your marketing plans:

Invite a team member

You can invite anyone to join your team for free. Each team can have a maximum of five members and you can be a member of multiple teams.

How to invite a team member?

  • Open your app onto the Home screen
  • Tap on the Team tab at the top right-hand corner of your screen
  • Then tap on your team’s name from the list to see the team members
  • Tap on + at the bottom of  your screen before entering the person’s details

This how-to video shows you what to do to expand your team:

Are you stuck?

It’s our mission to make CropsProfit work for you, so there are many ways we can help.

How to ask Knowa a question?

• Tap on Knowa at the top of your screen and type in your question.

How to get Help?

  • Tap on ? at the bottom of your screen. Remember that even if you cancel your subscription, everything you have done remains available in read-only mode. At anytime in the future, you or a member of your team can reboot your subscription and get started straight away.

This video shows you how easy getting help can be:

You’re all set!

For more insights, view our Help Centre, download the eBook below to understand all the benefits, or jump into the app!

 

New call-to-action