Tag Archives: agritech

27 Oct 2021

A new farmers’ app to help crop farmers better manage their crop prices (applies to the SAFEX maize price, wheat prices, CBOT corn prices and more.)

Introduction to crop farmers’ new sidekick

Traditionally, putting together an extremely well-informed crop marketing plan has been a challenge for crop farmers. It involves a lot of paperwork and decisions that derive from various sources and which need to be compiled manually and constantly evaluated in relation to live market prices.

Now, everything has changed. You as a crop farmer now have a mobile platform to simplify the creation and continuous fulfilment of your crop marketing plans.

Let’s uncover more about how CropsProfit does this

How does CropsProfit work to keep you in tune with the SAFEX maize price; wheat prices, CBOT corn prices? 

CropsProfit was designed to feel like the apps we use every day, so it understands that no two farms are the same, enabling you to create truly personalised crop marketing plans. You can organise and store information inside a dynamic interface that translates your input into actionable insights that are well informed by live crop prices.

CropsProfit takes each of your season’s unique crop data you input and transforms it into a visually represented overview of your current business situation. Aside from all the built-in calculations, algorithms and graphs CropsProfit automates for you, at the very core of CropsProfit is the following idea: “If you’re meeting your profit goal today, why not sell some of your crop?”

 

The philosophy of selling some of your crop when your profit goals are met.

The two consecutive seasons below were characterised by extreme price volatility which nobody was able to predict, yet CropsProfit navigated them both profitably. A practical illustration of the reliability of this philosophy.
 

For a more detailed look at the study, you can go to the Proven Results page on the website.

                             

(Orange dots are where our options were bought, and the red dots are where forward fixed-price contracts were concluded.)

The proven CropsProfit advantage to keep abreast with the SAFEX maize price; wheat prices, CBOT corn prices and more.

We decided to put our simulation technology to the test by examining the average net profit per hectare of ten anonymous farmers for each of the crops (white maize, sunflower and soybeans) over three seasons. The farmer’s data was sourced from a reputable company that operates a bureau service for commercial crop farmers for more than 20 years.

We then loaded the average break-even costs of the ten farmers for each of the crops (white maize, sunflower and soybeans), their planned harvest yields and their final harvest yields and loaded it into CropsProfit to calculate its simulated net profit per hectare.

The same profit goals above break-even cost were set for all three crops and all three seasons. The lowest profit goals were set at 20% and 1% of each crop’s total harvest was sold per week. The ideal profit goals were set at 30% and 5% of each crop’s total harvest was sold per week. Provision was also made for transaction fees and storage costs.

Result: CropsProfit’s simulated average net profit per hectare for all three crops over three seasons was consistent and 45% higher than that of the anonymous control groups.

Would you like to know more?

Download the eBook and unlock the app by using the button below:

 

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29 Sep 2021

Crop farmers App revolutionises profitability gain (in relation to SAFEX Maize Price, CBOT Corn Price, Wheat Price and more)

“Everyone knows there is an ideal time to sell, but nobody knows when it will be.”

With the CropsProfit platform, you as a crop farmer get a personal marketing sidekick in your pocket. You’ll be able to plan your season for success and manage transactions in relation to live market price changes for greater long term success.

Why does CropsProfit perform so well in relation to SAFEX/CBOT/Wheat price fluctuations?

Set your own profit goals

When selling their products, almost all businesses outside of farming operate with a profit goal in mind, and there are good reasons for it.

Crop farmers are inherently price takers, which means the prevailing prices in the market must be accepted. This has led to the mistaken belief that crop farmers are not in control of their pricing.

With CropsProfit, we decided to help crop farmers with an easy way to set their own profit goals and simplify the typically complex, paperwork-heavy and often unproductively emotional marketing process.

If your crop farm is at least as productive as the average crop farm producing the same crop, and your profit goals are set realistically – there will be a time where your crop marketing plan will be able to make a profit.

In summary, a major reason CropsProfit works so well is that profit goals are at the core of the marketing plans the platform helps you create.

Bigger marketing window.

Because nobody can accurately predict when that profitable time will be, it is important to be in the market for as long as possible and to do transactions when you reach your profit goals.

For all the insights compiled visually, download the eBook and unlock the app’s free trial by clicking on the banner below:

 

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Profit margin hedging made easy (relates to SAFEX maize price; CBOT corn price; wheat price and more)

Profit-margin hedging is the simultaneous hedging of inputs and outputs of a production process. [1, p.379]

Using profit-margin hedging at its core, CropsProfit has a unique approach to crop pricing.

Regardless of whether you’re dealing with the SAFEX maize price, CBOT corn price, or wheat price, CropsProfit calculates a net profit at the live market price by taking all the costs and other variables for a season into account. This data is then compared to your Profit Goals. From there, CropsProfit’s simulation suggests a transaction when your profit goals are reached!

From now on, when you look at a crop’s market, you’ll really know what is going on and how it relates to your farm’s unique situation.

How CropsProfit performed in a long term case study

To put CropsProfit’s simulation technology to the test, in a long-term case study, a farmer’s real data was captured and CropsProfit simulated their marketing and calculated the average net profit per hectare of White Maize over 7 seasons. All this is also in relation to the lowest profit goal, which is 20% per hectare above each season’s total break-even cost.

For the 7 consecutive seasons, CropsProfit caught the curveballs over the difficult time, scoring 21% more profit on average – meaning the profit goal of 20% was surpassed and 41% was achieved. For a more detailed look at the study, you can go to the Proven Results page on the website.

Conclusion

Regardless of whether you’re looking at the SAFEX maize price, CBOT corn price, or wheat price, by using cutting edge technology that simplifies your process while focusing on the pursuit of a specific goal, you are more likely to achieve it.

Much like the well known adage – “Aim for the moon. If you miss, you may hit a star.”

Would you like to know more?

Download the eBook and unlock the app by clicking on the box below:

 

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Reference

1.Kee, D., & Kenyon, D. E. (1999). Hog Profit Margin Hedging: A Long-Term Out-of-Sample Evaluation, Paper presented at NCCC-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Chicago, IL. Retrieved from http://www.farmdoc.uiuc.edu/nccc134

18 Aug 2021

How crop farmers can create more crop marketing opportunities

Milton Berle once said “If opportunity doesn’t knock, build a door.”

In this blog, we’re not only going to discuss how to create more marketing opportunities, but we’ll also reveal what kinds of doors have already been built! You’ll even discover how to create and identify more opportunities once you step through the door…

Embrace crop marketing tools for pre-harvest strategies

Effective crop marketing plans begin with a clear vision in mind, understanding the importance of being dynamic and, in reference to ‘the door’ that’s already been built, using new technology.

 

According to research, routine pre-harvest marketing strategies that employ little information requirements might be of significant benefit to grain producers. [1, p.17]

 

The ability to easily employ pre-harvest marketing strategies using uncertain harvest marketing tools like put options creates more profit opportunities. You can now benefit by locking in high prices even before seeding has started, or for that part of the crop marketing plan when you are not certain what your final harvest yield will be.

 

As a platform, CropsProfit makes crop marketing plans more simple and effective. Started by an ambitious crop farmer with over 25 years of experience, CropsProfit is built from the ground up to leverage all the formulas, calculations and graphs that go into a successful crop marketing plan, and make them extremely easy to use.

 

Often put options are neglected based on crop marketing skills uncertainty, but now you have CropsProfit – a tool that simplifies and visualises!

 

Manage 3 time frames at once

Another way to create more marketing opportunities is to harness the ability to manage 3 time frames (crop marketing plans) for every crop type at the same time. You can hedge the next crop marketing plan, which has not yet been seeded, the plan currently growing on the fields and the previous plan, which is in storage!

 

CropsProfit gives you the ability to easily visualise and manage all 3 time frames (crop marketing plans) for all your crops by marking them as favourites for display on your home screen. Once you tap on the CropsProfit logo on your mobile phone you immediately get an overview of your active seasons, keeping your finger on the pulse.

 

Your ability to work in 3 time frames at once will expose you to more profitable price opportunities and will make you less anxious about missing opportunities or the noise (rumours) in the market.

Divide a crop’s season into different profit potential groups

With CropsProfit different profit potential groups can be created for each crop by creating different crop marketing plans for each profit potential groups. (e.g. low and high potential). Now you can set different profit goals for each group, which will trigger hedging transactions at different market prices.

 

Decide on your Profit Goals and CropsProfit will recommend valuable, calculated transactions based on your situation and your appetite for risk.

 

When using CropsProfit for the first time, setting the correct level of my Profit Goals is very important. Setting accurate levels for your profit goals by looking at your historic profits is important, then CropsProfit can meaningfully guide you to improve your profitability.

Use multiple marketing tools

According to research three main maize markets have emerged, namely the cash (spot) and forward contract markets (physical product markets), as well as the derivatives market (futures and options trading) which does not usually involve physical delivery of maize. [2]

 

CropsProfit guides you to use the risk management tools in the three markets at the correct time, creating even more marketing opportunities.

Collaborate

Having specialists like financiers and consultants in your team to help with marketing activities is extremely beneficial. Not to mention how much easier it is for them to add value on CropsProfit. You can give team members access to a clear overview of your certain and uncertain harvest, costs, simulations and more – all in pursuit of the game changing insights they may be able to provide to increase your profitability.

 

As mentioned in other blogs the benefits of collaboration is confirmed by research that groups of size three, four, and five performed better than the best of an equivalent number of individuals. [3]

 

You’ll also have the ability to add family members to your team and make for more productive decisions. Everybody can work together with one single objective – reaching every profit goal.

 

If you’d like to learn more about the platform, download the eBook linked below and unlock the free trial!

 

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Reference list:

  1. Venter, M., M., Strydom, D., B., & Grove, B. (2012). Stochastic Efficiency Analysis of Alternative Basic Grain Marketing Strategies. Submitted as a contributed paper at the A.A.A.E. and A.E.A.S.A. Conference, 01-03 October 2012, Bloemfontein.
  2. Brown, A. N., Ortmann, G. F., & Darroch, M. A. G. (1999). Use of maize marketing alternatives and risk management tools by commercial maize farmers in South Africa. Agrekon: Agricultural Economic Research, Police and Practise in Southern Africa, 38(3), 275-301. doi: 10.1080/03031853.1999.9523555
  3. Laughlin, P. R., Hatch, E. C., Silver, S., & Boh, L. (2006). Groups Perform Better Than the Best Individuals on Letters-to-Numbers Problems: Effects of Group Size, Journal of Personality and Social Psychology, 2006, Vol. 90, No. 4, pp. 644-651. doi: 10.1037/0022-3514.90.4.644

 

07 Jul 2021

Will a crop marketing team help improve my profitability?

We’ve all heard the saying ‘2+2 = 5’, which essentially defines the word synergy.

But how does this apply to crop farming and the management of a crop marketing team more specifically? Let’s find out…

The Facts:

Groups of 3 – 5 perform better than individuals

This stems from the fact that groups of 3, 4, and 5 perform better than the best of an equivalent number of individuals. A powerful statement when you think about it. [1]

Easier access to specialised marketing skills

Larger farming operations already have more human capital resources with specialised skills, this enables them to adopt more complex forward pricing methods. A team approach will not only complement the larger farms but also empower the smaller farms to have easier access to specialised marketing skills. [2]

4 – 5 team members are enough

According to research optimal satisfaction with team size is found between four and five members. This indicates that smaller team sizes are more preferable, small teams with 4 – 5 team members are enough. [3]

New ideas not considered

Daily collaboration with specialists will mean better decision making and increased profitability. Having trusted partners to gut-check plans can be invaluable, because there may be ideas and technicalities not considered. [4]

Improved communication

The ability of a producer to create and interact with a team of trusted business partners for his farm is important. Analysis of historical margins allows collaborating producers and lenders to set up marketing strategies to reach the desired profit goal more effectively. [5]

Collaborate and gain a competitive advantage

Forget the days of tiring paperwork and stressing over whether you’ve done your crop marketing calculations accurately: With CropsProfit in your pocket, you now have a digital hub that’s been custom-designed for farmers and partners to improve marketing effectiveness and profitability.


CropsProfit captures relevant data about a season or transaction, interacts with live market price fluctuations and advises on recommended next steps. It also allows you to easily run simulations for the purpose of improving decision making by learning from past mistakes and gaining confidence for the future. Team members can create their own test seasons and use their simulations to verify the success of specific approaches, functioning as a home base for collaboration.


Now your trusted advisors can be invited to join your CropsProfit team and quickly get a clear picture of your current situation to offer more beneficial advice. From Financiers and traders to portfolio managers and precision farming consultants – all can be welcomed to your team for the benefits of synergy to be realised. Considering that there is only one paid team member at a given time on a CropsProfit team – the platform also allows you to share the cost through a feature allowing one to pass on the subscription freely to other team members.


So yes, being part of a well-constructed team will most definitely improve your profitability.


Perhaps invite your close family members on the app and give them an outlet to add real value. The possibilities for collaboration are amazing on CropsProfit!

Remember, 2+2 = 5, and if you’d like to learn more about CropsProfit, download the eBook by clicking on the button below, then download the app and you’ll get your first 30 days of full access for free!

 

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Reference list

  1. Laughlin, P. R., Hatch, E. C., Silver, S., & Boh, L. (2006). Groups Perform Better Than the Best Individuals on Letters-to-Numbers Problems: Effects of Group Size, Journal of Personality and Social Psychology, 2006, Vol. 90, No. 4, pp. 644-651. doi: 10.1037/0022-3514.90.4.644
  2. Jordaan, H., & Grove, B. (2007). Factors Affecting Maize Producers Adoption of Forward Pricing in Risk Management: The Case of Vaalharts. Agrekon: Agricultural Economics Research, Policy and Practice in Southern Africa, Vol. 46, No. 4, 548-565.
  3. Hackman, J. R., & Vidmar, N. (1970). Effects of Size and Task Type on Group Performance and Member Reactions, American Sociological Association, Vol. 33, No. 1 (Mar., 1970), pp. 37-54. Retrieved from
  4. Schafer, S. (2016). Cash In With a Well Written Commodity Marketing Plan, Agweb Farm Journal, 02:52PM Nov30, 2016, Retrieved from Agweb.com/article/cash-in-with-a-well-written-commodity-marketing-plan-NAA-sara-schafer.
  5. Roberts, D., & Mc Fadden, S. (2010). Lean Hogs Hedge Model and Crush Margin Calculator, AgStar Scholar Research Project, Department of Applied Economics, University of Minnesota. Retrieved from https://www.apec.umn.edu/sites/apec.umn.edu/files/lean-hogs-hedge-model-and-crush-margin-calculator.pdf
23 Jun 2021

9 Requirements for successful crop marketing plans

1. Have a plan in place

Fear and greed are powerful emotions. They will affect your decisions and a solid plan is the only effective weapon against them. A well structured, personalised crop marketing plan gives the user more security and the feeling of operating a viable and competitive business. [1,2]

2. Address your uniqueness

Crop marketing plans should also account for the different production and hedging approaches that differ between geographic areas.

It is also important to account for the fact that no two farmers are the same and that their crop marketing plans must accommodate this uniqueness. [3]

There is no exact formula, but there is a smart framework of guiding principles and digital tools CropsProfit utilises and you can read more about in part 2 of this topic called why build personalised crop marketing plans with CropsProfit?

3. Account for each season’s variables

“Marketing plans are a crucial part of grain production. Farmers should ensure that whatever plan they decide on at least covers production costs.” [8, p.25]

Every season’s basis delivery differential should be easy to change and the profit recalculated. Post-harvest a crop’s storage cost also automatically be taken into account and exit instructions should be based on reaching the season’s profit goals while taking the added storage costs into account. Displaying this graphically will go a long way to help visualise the impact of storage costs. 

A marketing plan is therefore a proactive strategy to price your crops effectively. A proper pricing strategy must therefore consider amongst other things your profit goals., break-even cost, basis delivery differential, storage cost, anticipated harvest yield, and appetite for risk.

4. Apply marketing principles

“More research and educational efforts are needed with respect as to how much to contract, which type of contract to use, and to identify the frequency of contracting.” [4, p. 562]

For a crop marketing plan to be successful, it is important to practically apply the principles of how much to contract (position sizing), frequency of contracting (marketing cycles), certain and uncertain harvest marketing instruments into a crop marketing plan.

You can read more about effective contracting in part 2 of this topic called why build personalised crop marketing plans with CropsProfit?

5. Know when the market is offering a profit

Linking an up-to-date crop marketing plan to live market process makes you better informed as to when you’ll reach your profit goals and can hedge (sell) some of your crop. [35]

6. Get outside inputs

The ability for a producer to create and interact with a team of trusted partners for his farm is important, even producers and lenders can also work together. [5, 6]

To improve farmer’s marketing management skills a team’s approach will better enable farmers to interact with committed marketing experts on a daily basis. This can lead to more informed decisions and increased profitability for all the participants in a team. [7]

Larger farming operations already have more human capital resources with specialised skills, this enables them to adopt more complex forward pricing methods. A more structured teams approach will not only complement the larger farms but also empower the smaller farms to have easier access to specialised marketing skills. [4]

7. Good reporting

Reports to properly measure the performance each season between seasons, compare actual decisions to simulations, compare different crops and benchmark a farmer’s own performance against other anonymous farmer groups should be available. [5]

8. Incorporate pre-harvest pricing

In the pre-harvest period, there is a lot of uncertainty about what the final harvest yield will be, therefore the reluctance to do pricing. Simplifying the pricing process in this period and using the correct marketing tools are important factors. [2]

Having a realistic crop marketing plan in place during this pre-harvesting pricing period can alert you to profitable marketing opportunities, this can add enormous profits to your farming business.

9. A clear exit strategy

Exit instructions should be based on reaching the crop marketing plan’s preset profit goals for that season. [2]

In order to have an exit strategy that works a good marketing plan must help you to have clear exit rules in place when a situation in the market presents itself. This makes it much easier because you know when you reached your profit goal, you know how much to sell, at what price, and when.

Uncover the value of CropProfit in more detail by downloading the eBook below:

 

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Reference list

  1. Nyman, R. (2015). Farmers preferred end-values related to their use of forward contract, Swedish University of Agricultural Sciences, Department of Economics (Master’s thesis No.  935), ISSN 1401-4084. Retrieved from http://stud.epsilon.slu.se
  2. Usset, E. (2018). Five Common Mistakes in Grain Marketing. Farmers Conference, Feb. 28 2018. Retrieved from  https://farmsmartconference.files.wordpress.com/2018/02/18fs20-ed-usset-five-common-mistakes-in-grain-marketing.pdf
  3. Ueckermann, E. M., Blignaut, J.N., Gupta, R., Raubenheimer, J. (2008). Modelling South African grain farmer’s preferences to adopt derivative contracts using discrete choice models, Agrekon: Agricultural Economics Research, Policy and Practice in Southern Africa, Vol. 47, No. 2, 222-239. doi10.1080/03031853.2008.9523798
  4. Jordaan, H., & Grove, B. (2007). Factors Affecting Maize Producers Adoption of Forward Pricing in Risk Management: The Case of Vaalharts. Agrekon: Agricultural Economics Research, Policy and Practice in Southern Africa, Vol. 46, No. 4, 548-565.
  5. Schafer, S. (2016). Cash In With a Well Written Commodity Marketing Plan, Agweb Farm Journal, 02:52PM Nov30, 2016, Retrieved from Agweb.com/article/cash-in-with-a-well-written-commodity-marketing-plan-NAA-sara-schafer.
  6. Roberts, D., & Mc Fadden, S. (2010). Lean Hogs Hedge Model and Crush Margin Calculator, AgStar Scholar Research Project, Department of Applied Economics, University of Minnesota. Retrieved from https://www.apec.umn.edu/sites/apec.umn.edu/files/lean-hogs-hedge-model-and-crush-margin-calculator.pdf
  7. Brown, A. N., Ortmann, G. F., & Darroch, M. A. G. (1999). Use of maize marketing alternatives and risk management tools by commercial maize farmers in South Africa. Agrekon: Agricultural Economic Research, Police and Practise in Southern Africa, 38(3), 275-301. doi: 10.1080/03031853.1999.9523555
  8. Coleman, A. (2017, September 5). Learn marketing mechanisms to maximise grain profits. Farmer’s Weekly. Retrieved from https://www.farmersweekly.co.za/farm-basics/how-to-business/learn-marketing-mechanisms-maximise-grain-profits/
09 Jun 2021

Why build personalised crop marketing plans with CropsProfit?

Operating a competitive and highly profitable business in this new age comes with the task of being consistently dynamic.

In light of that, let’s talk about why you should consider building personalised crop marketing plans with CropsProfit, an intuitive cloud platform…

Achieve consistently great results

When powered by CropsProfit, your personalised crop marketing plans can help you to achieve consistently great results.

Each season’s variables such as profit goals, area seeded, break-even cost, harvest yield, total expected harvest, and other factors are easy to input and transform into actionable insights. Using smart calculations, visualisations, and algorithms to indicate transactions, CropsProfit simplifies this comprehensive data into an easy to understand showcase.

Address your uniqueness

On CropsProfit, personalised crop marketing plans easily address the uniqueness of seasons, geographic areas, and farming operations.

Not only does the platform take a multitude of factors into consideration when planning a season, but it also keeps the doors open to change and re-formulates the transactional recommendations it makes based on new situations on the farm and in the market.

For example, every season’s basis delivery differential is easy to change and the profit will be recalculated.

Without the ability to experiment easily, often we don’t – and the cost of this is not learning how to improve rapidly. On CropsProfit, it’s quick and simple to experiment with the outcomes of different season variables that influence transactional timing of simulations – giving you peace of mind about your decisions.

Less stress

CropsProfit enables you to have a plan in place, this goes a long way to lowering fear and greed.

With smart planning, a proper pricing strategy must consider your financial goals, cash flow needs, price objectives, storage costs, anticipated production, and appetite for risk.

CropsProfit’s user-friendly technology allows you to input season- and transaction-related data on the app, resulting in helpful recommendations and enabling you to visualise the implications of your actions.

With CropsProfit’s guiding light, the creation (and execution) of personalised crop marketing plans instills a feeling of control and confidence to make better marketing decisions.

Teamwork

Greater potential to collaborate with a team of trusted business partners.

The app allows up to 5 team members under one subscription and this comes with many benefits. Financiers (for example) can get an overview of your season plan and costs while looking at graphs of certain and uncertain harvest in relation to market prices.

Now you can have far more productive conversations with your precision farming consultant, trader/portfolio manager, and family!

Pre-harvest pricing made easy

In the pre-harvest period, there is generally a lot of uncertainty about what the final harvest yield will be, therefore the reluctance to do pricing. Simplifying the pricing process in this period, and using the correct marketing tools are important factors. Uncertain harvest shows the size of the pre-harvest part of a season and a single variable called deliverable harvest is used to manage the size of an uncertain harvest.

CropsProfit helps simplify pre-harvest planning with a simple but powerful graphic display of the certain and uncertain harvest, profit goals in relation to the live market prices and simulations of transactions to guide decision making. Unlimited demo crop marketing plans as well as the ability to create your own historic seasons will also give you more confidence with your pre-harvest pricing strategy. With CropsProfit, you get these insights along with technology that brings simplicity to managing all the variables you need to consider.

Knowing when the market is offering a profit

This feature is at the core of the app. Integrating live market prices into every season’s crop marketing plan immediately indicates a season’s crop marketing plan’s profitability on the home screen.

To make it easy, when there are transactions to do, you will see a red dot on a season on the home screen. All of a season’s variables like break-even cost, harvest yield, cost of marketing instruments, basis delivery differential, storage cost after harvest, profit goals and more are instantly taken into account to arrive at a net profit.

Good reporting 

Being able to see where you did things right and where it went wrong is very important for the success of future crop marketing plans.

CropsProfit offers innovative reporting to view and manage each crop marketing plan:

  1. A performance table to monitor each season as it progresses. Tap on a season and then tap on the performance icon on the bottom of the screen.
  2. Graphs are accessed when you tap on a season, the red and orange dots above a season’s price graph shows where transactions were done and the green and blue lines indicate your lowest profit goals. The sold graph shows your total harvest for the season as well as how much of that harvest has been sold during the season.
  3. A compare functionality – long press on any season on the home screen. You can compare a season to itself, to other seasons of the same crop and to all crops.

** To make copies of any report just use your mobile phone’s built-in screenshot functionality.

Integrate price risk management principles

The following principles are seamlessly integrated into the CropsProfit app:

  • Which types of marketing tools to use and when?
  • How big a transaction must be? (See position sizing.) 
  • How often to do transactions? (See marketing cycles.)
  • On CropsProfit, clear exit strategies are based on reaching the preset profit goals for a season. The profit goals can also be changed at any time during a season.

Ready to get deeper insights?

Learn about the proven advantages CropsProfit offers and get your first 30 days of full-access for free when you download the app.

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12 May 2021

How crop farmers are maximising their profits

The business & marketing side of a crop farming business is often what causes us, farmers, the most pain in an average season.

It’s tricky managing all the variables that go into a season’s success.

Crop farmer challenges of the past:

  • Drawing up a clear crop marketing overview of the current situation
  • Planning for a successful season
  • Working out when the most profitable time to sell will be

The CropsProfit solution

From origins deeply-rooted in the farming industry, CropsProfit forms a bridge between your unique farming situation and the crop market at large.

Designed to feel familiar like the apps we use every day, CropsProfit knows that no two farms are the same – meaning you’re enabled to create truly personalised crop marketing plans interfacing with live crop prices.

Built from the ground level to improve your profitability, CropsProfit helps you plan your season for success, visualise the implications of your transactions and instantly compare it to your simulation.

Learn more from the eBook

Get the full picture of how crop farmers are maximising their profits by downloading the eBook and unlocking the app!

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14 Apr 2021

Your roadmap to getting started

For 30 days after you register on the CropsProfit app, you’ll get full access to all its features for free! Here are some things to do during your first month. Watch the video tutorials and click on the + signs for more information.

Discover demo crop marketing plans

Play around with unlimited demos to get a sense of how crop marketing plans work.

How to view crop marketing plans?

  • Tap on demos and you’ll see a detailed overview of a season’s crop marketing plan.
  • If you get stuck, simply ask Knowa in the top right-hand corner of your screen.

This short video shows you how to discover demos:

Create a new crop marketing plan

You can create as many as you like! Compare your own historical performance to the CropsProfit simulations.

How to do it?

  • Tap on + at the bottom of your home screen.
  • Give your new crop marketing plan a name and complete the rest of the details; the bar at the top shows your progress.
  • Once all the details have been entered, you can start managing your crop marketing plan.

This video tutorial shows you how to create a new crop marketing plan:

How to view a crop marketing plan’s details?

  • Tap on any season on the homepage and the season detail screen opens up.
  • By tapping on the pencil icon in the footer you can easily update the facts for each marketing cycle in a crop marketing plan.
  • Update any crop marketing plan’s information and then see what happens the Graphs and Performance pages.

Watch this video to find out how to view and update your marketing plans:

Invite a team member

You can invite anyone to join your team for free. Each team can have a maximum of five members and you can be a member of multiple teams.

How to invite a team member?

  • Open your app onto the Home screen
  • Tap on the Team tab at the top right-hand corner of your screen
  • Then tap on your team’s name from the list to see the team members
  • Tap on + at the bottom of  your screen before entering the person’s details

This how-to video shows you what to do to expand your team:

Are you stuck?

It’s our mission to make CropsProfit work for you, so there are many ways we can help.

How to ask Knowa a question?

• Tap on Knowa at the top of your screen and type in your question.

How to get Help?

  • Tap on ? at the bottom of your screen. Remember that even if you cancel your subscription, everything you have done remains available in read-only mode. At anytime in the future, you or a member of your team can reboot your subscription and get started straight away.

This video shows you how easy getting help can be:

You’re all set!

For more insights, view our Help Centre, download the eBook below to understand all the benefits, or jump into the app!

 

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